The Assign roles button is available on each element of a course (course, container, path, ELP or component).
After selecting the element, the tool is available in the main tab, as shown here on a training course:
A pop-up window opens with a drop-down list for each profile (Contributors, Managers and MCC Managers).
You can enter one or more users for each profile.
You can consult this documentation page to configure rights profiles.